Challenge Bjorn: A crowd-sourced menu
Facebook fans in the development of new items on the menu, with the end goal being a completely crowd-sourced menu.
Social Media
Campaigns I have managed and run both in an agency and in-house.
Jamie's Italian: Get Involved!
A months-long campaign to create awareness, drive excitement and anticipation ahead of Jamie Oliver's first restaurant in Asia.
Educational outreach and non-profit engagement with ACRES
Creating content and developing campaigns to expand reach and grow awareness for this wildlife conservation association in Singapore.
International Campaign for Qatar Airways
Launching their 50th destination, QA wanted a global campaign to engage users and drive awareness.
Qatar Airways Unveils Biggest Promotion In Its History | Qatar Airways
QA launches biggest promotion in its history to mark its 100th destination.
Behind the Camera
• Managed short- and long-term social and digital strategy to develop the client's brand, engagement and goals
• Kept up-to-date with the social scene: Who's saying what, why does it matter, why is it important for your brand?
• Generated frequent reports and monitoring of success
• Developed customised approaches to each account: Knowing the client, their audience, and the language each side speaks