As a marketing and communications professional with a solid background in social media, digital media, influencer engagement and audience development, I have run and managed campaigns for a wide range of companies and clients: from restaurants to NGOs, news sites to high tech.
Leading and developing teams of content creators, writers, designers, photographers, and videographers, I have created and developed brand identities, dove into competitor analysis, grown audiences and engagement, and boosted pre-sales leads.
• Managed short- and long-term social and digital strategy to develop the client's brand, engagement and goals
• Kept up-to-date with the social scene: Who's saying what, why does it matter, why is it important for your brand?
• Generated frequent reports and monitoring of success
• Developed customised approaches to each account: Knowing the client, their audience, and the language each side speaks